Adorable Animal Facts & Record Ticket Sales
Integrated Campaign | AUDIENCE SEGMENTATION | SOCIAL
The Seattle Aquarium was bracing for a decline in visitors due to the massive multi-year waterfront reconstruction causing families to battle traffic, dust and noise to get to the ticket counter.
THE BRIEF:
Get families excited about visiting the Aquarium by appealing to parents looking for a rewarding and enjoyable experience, and kids who just want to have fun.
THE SOLUTION:
We dug deep for fun animal facts and with the help of a talented illustrator, cheeky copywriting and a dose of dad humor we developed a campaign that has brought joy to Seattle for the past six years.
THE RESULTS:
Record breaking ticket sales despite waterfront construction
OBIE Awards Winner for best out-of-home campaigns in the US and took home the coveted Best of Show in year one of the campaign.