SEATTLE CENTER: A KaLEIDOSCOPE OF EXPERIENCES

Audience Research | BRAND CAMPAIGN

Given the recent influx of new residents in Seattle and the construction of the new arena, Seattle Center wanted to develop a campaign that would ensure Seattleites kept coming. Qualitative and Quantitative research revealed that a surprising number of locals don’t have a strong understanding of what happens at Seattle Center or the organizations and events that take place there.

THE BRIEF:
Get locals, who think the Seattle Center is only for tourists, to appreciate and visit the Center by showcasing the amazing variety of events and things to do

THE SOLUTION:
A campaign inspired by the kaleidoscope of experiences one can find at the Seattle Center. The campaign system provided the flexibility to include all of the the organizations and stakeholders within Seattle Center and the ability to leverage the campaign for different seasons and events.

THE RESULTS

• Campaign launch delivered 20M impressions in Seattle over 3 months and continues to be used by Seattle Center.