Seattle Children’s Theatre Rebrand

Brand Strategy | BRAND VISUAL IDENTITY

Since 1975 Seattle Children’s Theatre (SCT) has been one of the country’s most prominent theatre for young audiences, providing children with access to transformative professional theatre experiences. I worked with SCT to rebrand the organization with the goal of more effectively communicating not just what SCT does, but more importantly why. We developed a logo and brand system born from a new brand position that emphasized the importance of the theatre. “SCT provides transformative experiences that inspire kids to be engaged passionate citizens of the world.” 

We created brand identity that celebrates children as creative souls, each one overflowing with individuality. The more modern, dynamic logo complements SCT’s boundary-pushing productions and is helping the organization attract a new audience of families to the theatre.