SRM: Egg Freezing with Sue Bird & Breanna Stewart

CELEBRITY PARTNERSHIPS | VIDEO PRODUCTION | SOCIAL CAMPAIGN

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For decades egg-freezing was an experimental procedure, but as the process has proven to be safe and effective, more and more women are turning to the procedure to prolong fertility. It is a lucrative line of business for SRM and some employers are even covering the costs. In 2020 WNBA athletes Sue Bird and Breanna Stewart both froze their eggs with SRM and we had the opportunity to document the entire process.

THE BRIEF:
Get women who want a family, but aren’t ready yet, to consider SRM as the preferred destination for egg-freezing services by telling Sue Bird and Breanna Stewart’s stories.

THE SOLUTION:
We followed Sue and Breanna’s experiences and produced a mini docuseries with two distinct story lines that would resonate with our target audience segments. Video footage was also used to develop targeted social ads designed to deliver warm leads to SRM.

THE RESULTS

  • Coming Soon! (Campaign is live now)

LONG-FORM

Watch full docuseries on SRM’s Egg Freezing Webpage