Toyota Spreading Love for All Things “Green”

EXPERIENTIAL MARKETING | PARTNERSHIPS | PUBLIC RELATIONS

As Toyota launched the new line of Prius vehicles, they wanted to build buzz and and drive interest among their core audience in key markets across the county.

THE BRIEF:
Get eco-conscious consumers to test drive the new Prius by offering a surprise and delight experience that highlights shared values of sustainability and community.

THE SOLUTION:
We hit the road with Toyota for the “Farm to Table Tour.” Partnering with farmers markets and 270 notable chefs across the country, Toyota celebrated the connection between farmers, chefs, farmers markets, and the communities they serve. The event featured free tastings and giveaways while also showing off the new Prius models and offering an exclusive test-drive experience.

THE RESULTS

• 10,000+ on-site test drives of the new Prius models.

• 700+ stories in national publications, local newspapers and regional news TV broadcasts.